Privacy Policy

What Information Do We Collect

We may collect and use your Personal Information to manage our relationship with you, to communicate with you, to obtain your feedback, to improve our products, to conduct research and marketing activities, and to comply with the law. We collect and use several types of information that you provide, including:

• Personal Information, that we can use to directly or indirectly identify you, such as your name, mailing address, email address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, username or other similar identifier, billing and account information, and any other identifier we may use to contact you online or offline.
• Non-personal information, which is information that does not directly or indirectly reveal your identity or directly relate to an identified individual, such as demographic information, or statistical or aggregated information.
• Usage information, which includes your login information, Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating systems and platforms, or information about your Internet connection, the equipment you use to access the Website, and usage details.
• Non-personal details about your Website Interactions, including the full Uniform Resource Locators (URLs), click stream to, through and from our website (including dates and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.

How We Collect The Information

Information You Provide to Us

The information we collect directly from you may include:

• In-Store: When you visit one of our stores, we may ask you for certain information while you interact with one of our representatives. This may include contact information, payment information, product information and other information you provide when you purchase a vehicle or service from us, and when you finance your lease or purchase through our partners, including your name, email address, address, phone number and financial information.
• Online Accounts: If you sign up for an online account through the website, we may ask you to provide your username, password, email address, phone number, payment card information, product preferences, and past purchases.
• Marketing Communications: If you would like to receive marketing communications from us, you may do so by signing up on the website or in our stores. We will ask you to provide your email address or phone number so we can send you marketing materials.
• Communicating with Us: When you contact us about a customer service issue, or to make other inquiries, we collect the content of those communications, and any additional information about the method of communication such as phone, SMS, email, chat, or through social media platforms.
• Loyalty & Rewards Programs: If you enroll in a loyalty or rewards program, we collect information such as your name, email, telephone number, or mailing address to track your rewards and allow you to redeem them across our brands.
• Other information You Provide Online: This includes information provided when you subscribe to our service, post material, or request further services, such as a quote. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our website.

Data Technologies

We use various technologies such as cookies, local shared objects, and web beacons ("Data Technologies") that automatically collect Information on how you use our site and to improve your browsing experience. "Cookies" are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing Information or settings in your browser. "Local shared objects," may be used to store your preferences or display content based upon what you have viewed on various websites to personalize your visit. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies.

We may also use these technologies to collect information about your online activities over time and across third-party websites or other online behavioral or interest based advertising. To learn more or to opt out of tailored advertising, please visit the Digital Advertising Alliance of Canada Opt-Out Tool for information on how you can opt out of behavioral tracking on this website.

Information We Collect About You from Third Parties

We may engage third parties to provide services on our behalf. They must keep your Personal Information confidential and only use the Personal Information to perform services in accordance with this Privacy Policy. We may collect information about you in connection with investigations into fraudulent or criminal activities on the website and in our stores. We may also collect information from other sources, including, joint marketing partners, data analytics firms, public databases, publicly available social media pages, and other third parties we work with.

How We Use Your Information

We use your information, including your Personal Information, to manage our business and to maintain and develop commercial relationships with you. We use information that we collect about you or that you provide to us, including any Personal Information:

• To present the website and its contents to you.
• To provide you with information, products, or services that you request from us.
• To improve the website, products or services, marketing, or customer relationships and experiences.

How We Share Your Information

We only share your data as specifically provided into this Privacy Policy and will not sell your information to third parties without your consent.

Sharing With Our Partners

We may provide your data, including your Personal Information, to our affiliated companies and brands, to third parties who provide services to you or us, to promotional partners, to social media companies, or to other third parties as needed to carry out our business, or comply with a legal obligation.

We may share, as the case may be and only after having obtained your consent, certain information about you with the manufacturer or any financial institution involved in your acquisition of a vehicle. Each third party has its own privacy policy, and we are not responsible for any liability relating to third party practices and policies.

How We Store and Secure Your Information

Information Security

We are committed to protecting the confidentiality, integrity, availability and privacy of your Personal Information. We have put appropriate physical, technological and procedural security measures in place designed to help prevent your Personal Information from being lost, used, modified or accessed in an unauthorized way, or improperly disclosed.

Data Retention

We will retain your Personal Information for as long as it is needed: 1) to provide the products and services that you have requested; 2) to communicate with you about a purchase or a request you have made to us; 3) to manage your choices and rights you have exercised pursuant to this Privacy Policy; 4) to enable you to maintain an account with us; 5) to comply with our legal and regulatory obligations and to demonstrate compliance, and 6) to resolve disputes and to enforce our rights and agreements.

We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period. Once the retention period is over, we will dispose of your Personal Information as provided for in our internal record retention and destruction policy.

Access and Rectification Requests

You have the right to request and to have access to your Personal Information that is held by us. You can also request that your Personal Information be rectified if it is inaccurate, incomplete or equivocal or if its collection, communication or storage is not authorized by law.

We will respond to every request for access and rectification within 30 days of receiving the written request. If we refuse to provide access to or rectify your Personal Information, we will tell you the reasons for the refusal, subject to the restrictions prescribed by law.